Do You Use Google Ads Performance Planner?

On average, we have seen that advertisers can drive 43% more conversions by using Performance Planner to better plan their Google Ads spend.

 

Have you ever asked yourself:

1. How will my campaigns perform in the next quarter?
2. Is there a better way to distribute my budget so I ca increase conversions?
3. How much budget do I need to invest so Google Ads will achieve KPI’s?
4. How to drive more sales while remaining profitable and grow my business?

 

If the answer is YES, then you are in the right place, because we have the answer: Google Ads Performance Planner!

Performance Planner from Google is a forecasting tool that uses machine learning to reveal the predicted future of your Google Ads campaigns. It allows you to explore forecast for upcoming monthly, quarterly or annual budget while helping you to improve your ROI.

 

How can you use it?

According to Google Suport, your campaigns are eligible or not if:

 

Eligible campaigns	Ineligible campaigns
Have been running for at least 72 hours Had at least 3 clicks in the last 7 days Have received at least one conversion in the last 7 days (if the campaigns focus on conversions) Are Search campaigns that use manual cost-per-click (CPC), enhanced CPC, or target cost-per-action (CPA) bidding strategies.	Have been deleted Are using shared budgets Have been changed to meet the eligibility requirements, but have been running for less than 7 days with the new settings applied.

 

Why to use Google Ads Performance Planner?

 

By planning your Google Ads budgets in advance, you can:

1. Understand the future spend potential of current Google Ads campaigns and take budget decisions
2. Take advantage of seasonality to capture incremental opportunities
3. Set optimal bids and budgets across your campaigns to help ensure that ROI performance is maximized
4. Find new opportunities to grow your sales volumes with Google Ads

 

Performance Planner highlights growth opportunities for your Google Ads always-on campaigns. Having the optimal budgets and bids is crucial to making the most of your marketing budget and growing your business with Google Ads. Forecasts are based on Google data and your account’s historical performance, and then validated using machine learning. That means Performance Planner plans are more likely to hit KPIs than prior estimation methods.Performance Planner helps you discover the best bids and budgets so you can drive the most conversions for any spend scenario.

 

 

 

1. It’s recommended that you plan and optimise you Google Ads campaigns at least on a monthly basis. There are fluctuating actions, competitors and seasonality that have to be taken in consideration.
2. Don’t add all brand and generic campaigns into the same plan. Different campaigns often have different marketing objectives. Incremental conversions are achieved if you create separate plans for each marketing objective.
3. By default, Performance Planner will forecast conversions based on what’s included in the Conversions column in your Google Ads front end. To allocate budgets that drive incremental conversions, set bids and budgets using non-last click conversions in your Conversions column.
4. Forecasts improve when plans are generated closer to the actual run date. Make sure to regularly check back on your plan before implementing it.