Say goodbye to average position
Google announced the sunset of Average Position reporting metric in 30 September.
What is Google Ads Average Position?
Every time a keyword enters an auction, based on your bids and Quality Score, your ad receives an Ad Rank. In effect, Ad Rank determines the Avg Pos.
Why is it going away?
In November 2018, Google introduced four new ad position metrics. They gave us the percentage of impressions and impression share of ads in the absolute top and top of page.
We have to take into account that average position was never intended to show exactly the position were ads are showing on the page. Instead, it reflected the order of your ad competing with another one in the auction. Hopefully the new metrics will provide a clearer view of ad’s relevance on page, more that Average Position did.
How will this affect us?
The truth is that we all used that report since forever. At the same time, we have to admit that with the shift to automated bidding, there will be no use to loose time by manually bidding for a certain position.
In short, I’m sure there will be life after Average Position.
